2026: Think Pink and Coca-Cola Light join forces to raise awareness

In October, Breast Cancer Awareness Month, Think Pink and Coca-Cola Light will join forces for the first time in Belgium. Through this new partnership, Coca-Cola Light aims to help raise awareness of the right prevention habits and highlight the importance of early detection.

Each limited-edition can will feature a QR code providing access to practical advice on getting to know your breasts, recognising possible changes and learning more about early detection.

A pink can for a good cause

For every Coca-Cola Light 330 ml limited-edition can sold in Belgium between September and November 2026, Coca-Cola will contribute €0.03 to Think Pink. In this way, Coca-Cola hopes to contribute €50,000 to Think Pink’s national campaigns and scientific research.

Find the Think Pink Coca-Cola Light limited-edition cans at our partner Delhaize, as well as at the following participating stores: Colruyt, Carrefour, Spar, Cora, Intermarché, Jumbo, Okay and Aldi, and at other points of sale such as petrol stations, night shops, …

Get to know your breasts: Think Pink and Coca-Cola share 5 habits to adopt

1. Learn to know your breasts
   
   By observing and feeling your breasts every month, you will be more likely to notice any changes. Worried you might forget? Set a reminder on your smartphone or stick a Post-it note on your bathroom mirror. This way, checking your breasts can become as natural as your other habits.

    

2. Know the important warning signs
   
   A lump is not the only sign you should pay attention to. Changes in the skin, an inverted nipple, discharge, a change in shape or size, or persistent pain should also prompt your attention. Have you noticed something that looks or feels different? Don’t wait: contact your GP.

    

3. Take good care of yourself
   
   A healthy lifestyle is a gift you give yourself. Regular physical activity, a varied diet, not smoking and avoiding excessive alcohol consumption all promote overall health and help reduce the risk of breast cancer.
    

4. Understand the recommendations for your age
   
   Breast health deserves attention at every age, although recommendations vary depending on your stage of life. If you are between 20 and 39, it is particularly important to know your body well by checking your breasts yourself every month.

    

   Between 40 and 49, it is important to pay particular attention to any changes and discuss possible risk factors or family history with your doctor. Together, you can determine whether additional examinations are necessary.

    

   If you are between 50 and 69, don’t hesitate to accept the free invitation, sent every two years, for organised breast cancer screening. This examination involves a mammogram, which can often detect abnormalities before you notice them yourself.

    

   Even from the age of 70 onwards, it remains important to pay attention to your breasts. At this age, you are no longer eligible for organised screening, but the risk of breast cancer does not disappear.

5. Talk about it

   
   Breast health should not be a taboo subject. By talking about it with your family, friends or partner, you can help break the taboo while raising awareness among those around you about the importance of taking care of their health.