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23.01.2025

Think Pink unveiles new identity in the fight against breast cancer

On January 23, 2025, Think Pink unveiled a new visual identity at its annual partner event, Think Pink Together, to further strengthen its mission in the fight against breast cancer.

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The versatility of breast cancer experience

This renewed visual identity reflects the multifaceted nature of the breast cancer experience and highlights the diversity of stories and needs of those affected by the disease. Think Pink remains tirelessly committed to raising awareness, promoting prevention, and ensuring a brighter future for everyone touched by breast cancer.

Five shades of pink for a varied message

Breast cancer is a personal and often complex experience, with each story being unique. That's why Think Pink has expanded its visual identity to include five different shades of pink, symbolizing not only the diversity of breast cancer stories but also the five main types of breast cancer.

With this, Think Pink emphasizes the importance of care and treatment tailored to each patient's unique situation. Each shade of pink tells its own story of strength, resilience, and the pursuit of optimal care.

The iconic ribbon revamped

The renewed identity preserves the familiar elements that make Think Pink strong, but with a modern twist. The iconic pink ribbon has been given a more elegant and dynamic shape, symbolizing the organization's strength.

This ribbon remains an iconic symbol of hope and unity for everyone affected by breast cancer.

Hope, resilience and progress

Our new look is more than just a new design; it's about what we stand for: hope, strength, and moving forward. Breast cancer affects so many of us, but Think Pink is working hard to change that. We want a future where no one has to fight this battle alone.

As Heidi Vansevenant, founder and CEO of Think Pink, puts it: “Breast cancer is a whole spectrum of pinks, all connected. Each shade tells a story of strength and courage, and deserves the best care possible. Our new look shows who we really are: caring, reliable, and creative.”

Our new look shows who we really are: caring, reliable, and creative.

Heidi Vansevenant - Oprichter en gedelegeerd bestuurder