Heroes is a European network of pop culture events across Belgium, the Netherlands, Finland and Sweden. In Belgium, it brings together flagship events such as FACTS, Heroes World and Made in Asia, welcoming tens of thousands of visitors every year with a shared passion for movies, TV series, comics, anime, cosplay, gaming and geek culture.

From meeting world-famous actors in the Films & Series Garden and discovering renowned artists in the Creators Cave, to experiencing the vibrant atmosphere of Made in Asia, exploring the Treasure Market, reliving memories in the Fan Bay or diving into the interactive worlds of Game Island, Heroes offers an unforgettable experience where every fan can immerse themselves in the worlds they love.

Think Pink is proud to partner with Heroes and The Smurfs at these unique events. Through creative awareness campaigns and the sale of exclusive Smurfs charity merchandise, we raise funds for the fight against breast cancer while sharing our message with an ever-growing audience.

FACTS – Your Belgian Comic Con

FACTS is not just a convention, it’s another dimension. As the biggest pop culture event in the Benelux, FACTS brings together the very best of movies, TV series, comics, anime, cosplay, gaming, tabletop games and superheroes, uniting tens of thousands of fans under one roof.

Twice a year, the halls of Flanders Expo Ghent come alive with world-famous actors, international comic artists, spectacular cosplay, more than 400 exhibitors and over 54,000 m² of activities, entertainment and collector’s treasures. With more than 30 years of know-how in the comic con world, FACTS has become a true reference for pop culture enthusiasts across Europe.

As part of the European Heroes network, FACTS proudly welcomes Think Pink and The Smurfs. Visitors can stop by the Think Pink stand to discover exclusive Smurfy charity patches and other solidarity merchandise, with all proceeds supporting the fight against breast cancer.

Whether you’re a fan of fantasy, science fiction, comics, anime, cosplay, video games, board games, films or TV series, FACTS is an event that deserves a place on your bucket list.

Next edition: October 31st & November 1st, 2026 - Flanders Expo Ghent

Heroes World

Heroes World is your one-stop festival for an immersive pop culture experience that goes beyond the ordinary. From the vibrant world of Made in Asia to blockbuster movies, TV series, gaming, cosplay, artists and exclusive merchandise, Heroes World brings together the very best of East and West in one unique event.

Meet world-famous actors in the Films & Series Garden, discover renowned artists in the Creators Cave, explore the Treasure Market, relive your favourite moments in the Fan Bay, or dive into the interactive experiences of Game Island. Whether you’re a devoted fan or simply curious to explore new worlds, Heroes World offers an unforgettable experience for visitors of all ages.

Together with The Smurfs, Think Pink is proud to be part of this unique event. Visit our stand, discover our exclusive Smurfy charity merchandise and support the fight against breast cancer while enjoying everything Heroes World has to offer.

Mark your calendar!

October 17th & 18th, 2026 - Brussels Expo

We look forward to welcoming you to Heroes World!

Will we see you there?

Would you like to experience the unique atmosphere of FACTS, Heroes World or Made in Asia this year or next?

Discover some of the biggest pop culture events in the Benelux, where movies, TV series, anime, cosplay, gaming, comics and much more come together in an unforgettable experience for fans of all ages.

While you’re there, don’t forget to visit the Think Pink booth! Discover our exclusive collaboration with The Smurfs, pick up unique charity goodies and support the fight against breast cancer at the same time.

Want to know more about the next editions? Visit the official websites of FACTS and Heroes World for the latest news, guest announcements, tickets and practical information.

Discover FACTS

Discover Heroes World